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HBO has been flexing their marketing muscle to transport their millions of fans into the fantasy world of Westeros and Essos with the use of cutting-edge outside the box experiential marketing strategy and activations. Some of the numerous marketing stunts were.
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As millions of television fans were gearing up for the launch of Game of Thrones fourth season the team at HootSuite was busy preparing an amazing video marketing campaign. From the beginning they understood that we wanted to create something special and theyve accomplished that with White Walker by Johnnie Walker said Jeff Peters vice president licensing. 21Game of Thrones Experiential Marketing Strategy The wildly popular television program Game of Thrones returns for its highly anticipated sixth season on April 24. Or more specifically the fifth season of Game of Thrones is airing tonight in the UK receiving its premier yesterday in the USA. Every client is important to us so were giving you a 5 bonus. Martin has created leaves fans craving more and finding themselves satisfied.
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| Content: Summary |
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| Publication Date: August 2019 |
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Frank Oak A Case Study In Building Customer Lifetime Value Digital Marketing Cafe Customer Lifetime Value Online Retail Business Case Study 16In addition HBO had developed an integrated marketing strategy to promote the show keep fans connected and engage them particularly during the off seasons.
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